News, insights and signals from Audion.

Video podcasts, which combine strong engagement with growing reach across YouTube, CTV, and social platforms, remain under-monetized due to a lack of scalable, data-driven programmatic advertising infrastructure, limiting their ability to attract performance marketing budgets despite their potential.

Is digital audio the next frontier for performance marketing? In this exclusive interview, Arthur Larrey, CEO & Co-founder of Audion, explains how AI, dynamic creative (DCO), and advanced measurement are turning audio into a high-ROI channel. Discover how to track incremental business impact and capture omnichannel audience attention across podcasts and video streaming.

As accountability drives media spending toward measurable outcomes, audio - like CTV - is evolving from a branding channel into performance media through improved measurement, targeting and AI-driven optimization.

Digital audio has evolved from a branding tool into a true performance channel, as shown by Burger King, Qonto, and ibis Styles through DCO and advanced attribution. Discover how these campaigns doubled store visits, achieved 6x higher conversion rates, and boosted booking intent with measurable results.

For years, digital audio was mainly seen as a brand awareness channel. Today, Performance Audio connects listening to action through measurement frameworks linking exposure to visits, foot traffic, and conversions. As a result, digital audio is becoming a core driver of performance media strategies.

Audio and video advertising work best together, combining emotional audio engagement with visual impact to boost brand recall, engagement, and ROI through omnichannel, measurable, and synergistic media campaigns.

Programmatic audio advertising is transforming digital audio into a scalable, data-driven and highly targeted channel that combines the emotional power of sound with real-time optimization to deliver more efficient, measurable and impactful brand campaigns.

Stop wasting spend on generic ads. Discover how Audio DCO uses real-time data to drive 3x more brand impact and skyrocket your ROI. Scale your audio strategy now.

From 6x higher conversion rates to -50% cost per visit: see how Performance Audio is outperforming traditional channels. Move your audio strategy from awareness to action.

Audio omnichannel marketing is a powerful strategy for brands to boost reach, engagement, and personalization through coordinated campaigns across digital audio platforms.