News, insights and signals from Audion.

As streaming audio and video converge around creator-led audience behavior, publishers can unlock new monetization opportunities by packaging inventory across formats and using contextual intelligence to make content more discoverable and valuable to advertisers.

For years, digital audio was relegated to the "awareness" bucket. Today, that narrative is officially obsolete. Backed by 423 brand lift studies across EMEA, Audion’s Audio Performance Index delivers the definitive, data-backed playbook for growth marketers ready to crush screen fatigue, unlock up to a +21.6 point boost in purchase intent, and dominate the modern media mix.

Video podcasts, which combine strong engagement with growing reach across YouTube, CTV, and social platforms, remain under-monetized due to a lack of scalable, data-driven programmatic advertising infrastructure, limiting their ability to attract performance marketing budgets despite their potential.

Is digital audio the next frontier for performance marketing? In this exclusive interview, Arthur Larrey, CEO & Co-founder of Audion, explains how AI, dynamic creative (DCO), and advanced measurement are turning audio into a high-ROI channel. Discover how to track incremental business impact and capture omnichannel audience attention across podcasts and video streaming.

As accountability drives media spending toward measurable outcomes, audio - like CTV - is evolving from a branding channel into performance media through improved measurement, targeting and AI-driven optimization.

Digital audio has evolved from a branding tool into a true performance channel, as shown by Burger King, Qonto, and ibis Styles through DCO and advanced attribution. Discover how these campaigns doubled store visits, achieved 6x higher conversion rates, and boosted booking intent with measurable results.

For years, digital audio was mainly seen as a brand awareness channel. Today, Performance Audio connects listening to action through measurement frameworks linking exposure to visits, foot traffic, and conversions. As a result, digital audio is becoming a core driver of performance media strategies.

Audio and video advertising work best together, combining emotional audio engagement with visual impact to boost brand recall, engagement, and ROI through omnichannel, measurable, and synergistic media campaigns.

Programmatic audio advertising is transforming digital audio into a scalable, data-driven and highly targeted channel that combines the emotional power of sound with real-time optimization to deliver more efficient, measurable and impactful brand campaigns.