News, insights and signals from Audion.

Cannes Lions 2026 made one thing clear: vanity metrics are out, and hard proof is in. As budgets tighten and the industry demands total accountability, digital audio is leading the charge with rock-solid attribution. Here is a quick interview breaking down the "proof over promise" era.

Digital audio is following the same path as Connected TV, bringing together scale, AI, programmatic buying, and measurement to become a high-performance advertising channel.

Following a record-breaking 100% revenue growth, digital audio leader Audion secures top-tier talent Liora Fox as EMEA Director of Sales. Fox will drive the commercial strategy and scale the platform's proprietary AI-driven performance solutions across Europe.

Following a $15M Series B funding round, Audion Co-CEO Kamel El Hadef outlines the platform’s vision to turn digital audio into a full-funnel performance channel. Learn how Audion leverages its 8-year proprietary dataset and AI-driven contextual targeting to deliver measurable ad ROI in a cookieless, privacy-first era.

Once a niche awareness tactic, podcast advertising is now a core performance channel. Discover how the "power of the pocket" and multi-platform optimization are redefining audio ROI.

Digital audio has officially entered an era of absolute industrial maturity. Discover the 5 high-impact shifts disrupting the 2026 playbook : from format-fluidity and synthetic fraud to hard pixel-level ROI and Agentic AI activation.

As streaming audio and video converge around creator-led audience behavior, publishers can unlock new monetization opportunities by packaging inventory across formats and using contextual intelligence to make content more discoverable and valuable to advertisers.

For years, digital audio was relegated to the "awareness" bucket. Today, that narrative is officially obsolete. Backed by 423 brand lift studies across EMEA, Audion’s Audio Performance Index delivers the definitive, data-backed playbook for growth marketers ready to crush screen fatigue, unlock up to a +21.6 point boost in purchase intent, and dominate the modern media mix.

Video podcasts, which combine strong engagement with growing reach across YouTube, CTV, and social platforms, remain under-monetized due to a lack of scalable, data-driven programmatic advertising infrastructure, limiting their ability to attract performance marketing budgets despite their potential.