News, insights and signals from Audion.
Our official space for company updates, market movements and strategic perspectives on the evolution of digital audio worldwide.
Why Audio Advertising Needs Its Own Intelligence Layer
Audio makes up 30% of daily media consumption, yet captures just 3% of U.S. ad spend. Why the disconnect? Legacy planning tools were built for visual media, not sound. To close the gap, advertisers need AI-driven, episode-level intelligence across podcasts and streaming video. Here is why digital audio needs its own dedicated intelligence layer to turn attention into measurable performance.
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AI, US Expansion and the Audio-Video Convergence: Audion’s Global Ambitions
Audion is accelerating its global expansion with a US push and AI-powered innovation as audio and video advertising continue to converge.
Cannes Lions 2026: Digital Audio is Swapping Promises for Hard Proof
Cannes Lions 2026 made one thing clear: vanity metrics are out, and hard proof is in. As budgets tighten and the industry demands total accountability, digital audio is leading the charge with rock-solid attribution. Here is a quick interview breaking down the "proof over promise" era.
Audio Has All the Ingredients of CTV's Success Recipe
Digital audio is following the same path as Connected TV, bringing together scale, AI, programmatic buying, and measurement to become a high-performance advertising channel.
Audion Appoints AdTech Award Winner Liora Fox as EMEA Director of Sales
Following a record-breaking 100% revenue growth, digital audio leader Audion secures top-tier talent Liora Fox as EMEA Director of Sales. Fox will drive the commercial strategy and scale the platform's proprietary AI-driven performance solutions across Europe.
How Audion Uses $15M Series B to Disrupt Digital Audio Ads
Following a $15M Series B funding round, Audion Co-CEO Kamel El Hadef outlines the platform’s vision to turn digital audio into a full-funnel performance channel. Learn how Audion leverages its 8-year proprietary dataset and AI-driven contextual targeting to deliver measurable ad ROI in a cookieless, privacy-first era.
The Power of the Pocket: How Podcast Advertising Drives Performance
Once a niche awareness tactic, podcast advertising is now a core performance channel. Discover how the "power of the pocket" and multi-platform optimization are redefining audio ROI.
Podcast Show 2026: 5 Trends Redefining Podcasts, Impacting Digital Audio and Programmatic ROI
Digital audio has officially entered an era of absolute industrial maturity. Discover the 5 high-impact shifts disrupting the 2026 playbook : from format-fluidity and synthetic fraud to hard pixel-level ROI and Agentic AI activation.
Streaming Audio and Video Are Converging — And Creating New Inventory Opportunities
As streaming audio and video converge around creator-led audience behavior, publishers can unlock new monetization opportunities by packaging inventory across formats and using contextual intelligence to make content more discoverable and valuable to advertisers.
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The Audio Performance Index: Decoding the New Standard for Full-Funnel Efficiency
For years, digital audio was relegated to the "awareness" bucket. Today, that narrative is officially obsolete. Backed by 423 brand lift studies across EMEA, Audion’s Audio Performance Index delivers the definitive, data-backed playbook for growth marketers ready to crush screen fatigue, unlock up to a +21.6 point boost in purchase intent, and dominate the modern media mix.
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