News, insights and signals from Audion.

Bigger budgets, a more mature programmatic ecosystem, a results-driven culture. In this interview, Audion’s Arthur Larrey details why the U.S. is a major growth engine and how independent measurement sets Audion apart.

A generic-sounding voice can lose listener trust in a split second. Discover why the best audio creative blends AI's speed with human judgment, and how Audion's Creative Studio helps teams scale versioning without losing what makes a brand sound like itself.

Someone training for a marathon doesn't only listen to running podcasts. Discover how Audion AI analyzes transcripts, topics, and listening behavior to surface the hidden audiences inside audio, helping campaigns expand reach without losing relevance.

Audion has appointed Mike Villalobos as Chief Revenue Officer to lead its commercial organization. The former Seedtag SVP will drive the US build-out following the company's $15M Series B and New York launch, with a mandate that extends to Audion's global revenue strategy.

Audio makes up 30% of media consumption but only 3% of ad spend. This article breaks down why that gap matters and how planning audio earlier, with the right context and benchmarks, unlocks stronger efficiency, reach, and creative relevance across the media plan.

Two hires, two economic hubs, one shared ambition. Audion strengthens its footprint in Italy with adtech and programmatic experts, to make audio a strategic lever in the media mix.

A generic-sounding voice can lose listener trust in a split second. Discover why the best audio creative blends AI's speed with human judgment, and how Audion's Creative Studio helps teams scale versioning without losing what makes a brand sound like itself.

AI planning agents are getting smarter, but specialization still wins. Discover how performance audio platforms like Audion give agentic AI the edge it needs to plan smarter campaigns. From audience signals to inventory quality, the difference between a good plan and a great one comes down to the intelligence behind it.

Audio makes up 30% of daily media consumption, yet captures just 3% of U.S. ad spend. Why the disconnect? Legacy planning tools were built for visual media, not sound. To close the gap, advertisers need AI-driven, episode-level intelligence across podcasts and streaming video. Here is why digital audio needs its own dedicated intelligence layer to turn attention into measurable performance.