News, insights and signals from Audion.

Digital audio has officially entered an era of absolute industrial maturity. Discover the 5 high-impact shifts disrupting the 2026 playbook : from format-fluidity and synthetic fraud to hard pixel-level ROI and Agentic AI activation.

Once a niche awareness tactic, podcast advertising is now a core performance channel. Discover how the "power of the pocket" and multi-platform optimization are redefining audio ROI.

For years, digital audio was relegated to the "awareness" bucket. Today, that narrative is officially obsolete. Backed by 423 brand lift studies across EMEA, Audion’s Audio Performance Index delivers the definitive, data-backed playbook for growth marketers ready to crush screen fatigue, unlock up to a +21.6 point boost in purchase intent, and dominate the modern media mix.

Digital audio has evolved from a branding tool into a true performance channel, as shown by Burger King, Qonto, and ibis Styles through DCO and advanced attribution. Discover how these campaigns doubled store visits, achieved 6x higher conversion rates, and boosted booking intent with measurable results.

For years, digital audio was mainly seen as a brand awareness channel. Today, Performance Audio connects listening to action through measurement frameworks linking exposure to visits, foot traffic, and conversions. As a result, digital audio is becoming a core driver of performance media strategies.

From 6x higher conversion rates to -50% cost per visit: see how Performance Audio is outperforming traditional channels. Move your audio strategy from awareness to action.

Stop wasting spend on generic ads. Discover how Audio DCO uses real-time data to drive 3x more brand impact and skyrocket your ROI. Scale your audio strategy now.

Video podcasts, which combine strong engagement with growing reach across YouTube, CTV, and social platforms, remain under-monetized due to a lack of scalable, data-driven programmatic advertising infrastructure, limiting their ability to attract performance marketing budgets despite their potential.

Audio omnichannel marketing is a powerful strategy for brands to boost reach, engagement, and personalization through coordinated campaigns across digital audio platforms.

As accountability drives media spending toward measurable outcomes, audio - like CTV - is evolving from a branding channel into performance media through improved measurement, targeting and AI-driven optimization.