“The Education Phase Is Behind Us”: Audion’s Arthur Larrey on the U.S. Market

Originally featured on & interviewed by MédiaCom.

A few months after closing a $15 million Series B, Audion is strengthening its presence in the United States with the appointment of Mike Villalobos as US Chief Revenue Officer. mediaCom’ took the opportunity to discuss the company’s US strategy with Arthur LARREY, Co-founder of Audion.

Audion is setting up in the US. What does this territory represent for Audion?

Arthur LARREY - The US represents a major milestone in our development and tremendous growth potential, given the size of the market. The convergence of audio and video is opening up new advertising opportunities and, as always, the US is ahead of the curve on these topics. We are arriving with a clear ambition: to put our technology and our AI expertise to work for this transformation.

What makes this market distinctive?

Arthur LARREY - The US market stands out for its larger budgets, a more mature programmatic ecosystem and a strong results-driven culture. Podcasting also plays a more central role there, with creators and publishers bringing together their audiences across both audio and video. For advertisers, the education phase is clearly behind us; the challenge in 2026 is to coordinate their investments in this fragmented environment and to measure their effectiveness.

How are your teams structured in the United States?

Arthur LARREY - We are building a local team on the East Coast, mainly in New York but not exclusively, around Mike Villalobos, our CRO, with sales, marketing and partnerships expertise. This team draws on our European technology and operations teams. I have also moved to New York to support this development directly. In 2027, we will expand our presence to other key regions of the United States, such as California and the Midwest.

Performance measurement is a key issue in digital audio. How does Audion address this challenge?

Arthur LARREY - We build measurement into campaigns from the design stage, based on each advertiser’s objectives: awareness, visits or conversions. In 100% of cases, measurement is carried out by an independent third party, in order to provide agencies and brands with unbiased results. Our conviction is that audio must be able to demonstrate its concrete contribution to marketing objectives, beyond the number of impressions delivered, and it is within this framework that we have now integrated around 25 third-party measurement providers into our platform.

What are your objectives for the US market?

Arthur LARREY - Our priority is to build a lasting presence by forging strong relationships with agencies, advertisers and platforms. Ultimately, we want to make the United States a major growth engine for Audion and to become a leading player in advertising at the intersection of audio, video and AI.

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About Audion

Founded in 2018 by Arthur Larrey and Kamel El Hadef, Audion has established itself as the go-to partner for digital audio solutions for brands and their media agencies. With a technology-driven and AI-powered approach, Audion transforms audio into a high-performing, controllable, and measurable media lever across the entire marketing funnel.

Leveraging proprietary technologies integrated with artificial intelligence, Audion designs, activates, and optimizes results-oriented audio campaigns capable of delivering tangible outcomes - from brand awareness to business performance.

With offices in Paris, New York, London, Milan, Brussels, Amsterdam, and Hamburg, Audion brings together a team of 50 experts dedicated to helping advertisers unlock the full strategic and operational potential of digital audio.

Website: www.audion.ai

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