Milan, Rome: Audion Doubles Down on the Italian Market
Audion, the AI-powered ad tech company specializing in digital audio, is strengthening its sales team in Italy with two appointments: Paolo Mennoia, Senior Sales Manager, and Gianluca Leonardi, Business Advisor, based in Rome. These hires mark a major step forward in Audion's growth in Italy, reinforcing the company's commercial expertise across the country's two main economic hubs.
Paolo Mennoia joins Audion from Ciaopeople, where he served as Head of Agency Sales & Programmatic. He brings more than 10 years of experience in developing sales strategies, programmatic trading and managing strategic agency partnerships across digital media and AdTech. In his new role, he will work closely with agencies and advertisers to build tailored audio advertising solutions and drive deeper integration of digital audio into media strategies.
Gianluca Leonardi joins from LiveScore Group, where he was Country Manager for Italy and Spain. He brings over 15 years of hands-on experience growing AdTech startups and running multi-market operations across EMEA. Based in Rome, he will focus on expanding Audion's commercial presence in the Italian market, helping brands and agencies harness digital audio as a strategic communication lever.
The appointments come at a time of strong growth for digital audio among advertisers, as brands increasingly look for advertising solutions that combine attention, targeting and measurable performance. Paolo and Gianluca will bring their respective expertise to accelerate Audion's growth and strengthen its position within the Italian advertising ecosystem.
Georgia Giannattasio, CEO Italy at Audion, comments: "Bringing two senior professionals of this calibre to the strategic markets of Milan and Rome is a key moment in our growth. Digital audio is undergoing an extraordinary evolution and is becoming an increasingly central channel in companies' media plans. With their experience and strategic vision, we will take another leap forward, strengthening our presence on the ground and helping our brand partners unlock the full potential of audio advertising."
Paolo Mennoia comments: "Joining Audion at such a time of rapid change is truly exciting, and I'd like to thank Georgia and the whole team for their trust. In just a few years, digital audio has gone from a complementary advertising channel to a strategic lever for capturing attention, capable of creating an intimate and memorable connection between brands and audiences. The real challenge for the market today is to make this channel a permanent part of media agencies' strategies and advertisers' media mix. My main goal will be to support agencies and advertisers, understand their needs and develop dedicated, clear and effective solutions, contributing to Audion's growth and reinforcing its role as a benchmark in the Italian advertising ecosystem."
Gianluca Leonardi comments: "Joining Audion is an exciting challenge for me. I'm truly happy to be part of a leading company that is redefining the future of digital audio, and I want to thank Georgia and the whole team for their trust and for this fantastic opportunity. Today, digital audio is one of the most effective and high-impact channels for brands, in an advertising market undergoing deep transformation, where audio delivers outstanding levels of engagement and effectiveness. I will bring my experience in developing complex markets to help brands and agencies integrate strategic audio solutions, helping to further accelerate and consolidate Audion's growth in Italy."
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About Audion
Founded in 2018 by Arthur Larrey and Kamel El Hadef, Audion has established itself as the go-to partner for digital audio solutions for brands and their media agencies. With a technology-driven and AI-powered approach, Audion transforms audio into a high-performing, controllable, and measurable media lever across the entire marketing funnel.
Leveraging proprietary technologies integrated with artificial intelligence, Audion designs, activates, and optimizes results-oriented audio campaigns capable of delivering tangible outcomes - from brand awareness to business performance.
With offices in Paris, New York, London, Milan, Brussels, Amsterdam, and Hamburg, Audion brings together a team of 50 experts dedicated to helping advertisers unlock the full strategic and operational potential of digital audio.
Website: www.audion.ai
