How Audio Drives Performance: 3 Real-World Use Cases
In digital advertising, audio has always influenced behavior.
What’s different today is that advertisers can now measure that influence, optimize it in real time, and scale it across platforms. Thanks to this evolution, or Performance Audio, campaigns across categories are already showing what’s possible when the channel is activated with performance infrastructure behind it.
Recently, Burger King, Qonto, and ibis Styles did just this, rolling out campaigns that drove real-world behavior, delivered full-funnel impact, and translated creative into measurable results.
Burger King drives real-world behavior at scale with audio
To promote its “King Junior” among families and increase in-store visits, global QSR giant Burger King chose to leverage audio advertising.
Through its partnership with Audion, the brand built a campaign by modeling a custom “families with children” audience, then generated more than 2,000 unique audio creative variations using dynamic optimization. This allowed messaging to adapt to audiences in real time based on location, time of day, and even whether a given restaurant had a children’s play area.
The campaign’s distribution was equally precise. Audio ads were delivered to drivers within a 10km radius of targeted restaurants, then continuously optimized toward those audiences most likely to convert based on actual in-store visits.
By activating Performance Audio, the campaign generated 2x more in-store visits than a standard drive-to-restaurant approach, proving Performance Audio’s impact on consumer behavior.
Audio helps Qonto prove full-funnel impact
For the financial services provider Qonto, audio was key for a campaign that focused on increasing awareness and driving conversions among SMBs, entrepreneurs, and freelancers.
Audion targeted these audience segments across podcasts and streaming audio, combining high-reach placements with contextual targeting and real-time optimization based on traffic to the Qonto website.
Measurement was built in from the start, with brand lift being tracked through YouGov and conversion impact measured through web traffic and signals related to consumers’ behavior on the brand’s site, including visiting a single page or multiple pages, beginning the account opening process, and opening an account.
The outcomes underline how Performance Audio unlocks movement across the entire funnel:
→ +6 points in aided brand awareness (26% → 32%)
→ +4 points in brand consideration (8% → 12%)
→ 6x higher conversion rate vs. organic or other media channels
Ibis Styles translates audio creative into measurable outcomes
Hotel brand ibis Styles made audio central to their efforts to drive both brand metrics and booking intent, during the Tour de France.
Through a partnership with Audion, the campaign transformed the hotel experience into Tour de France-style commentary by dynamically optimizing creative across each of the race’s 21 stages and tailoring messaging to geography and race stage. This creative was produced in the voice of a race narrator (simulating moments like mountain finishes or mass sprints depending on the stage) and targeted a specific audience segment: 20–40-year-old, design-conscious travelers.
Thanks to this approach, the campaign delivered strong engagement and measurable outcomes:
→ 75% aided brand awareness
→ 72% ad recall
→ +42 points in intent to search the brand
→ 74% of recallers ready to book a stay
From influence to outcomes
These three campaigns demonstrate how Performance Audio drives store visits, shifts brand perception, and supports conversion within a measurable, optimized framework. Specifically, they show that Performance Audio makes it possible to plan, measure, and scale audio against outcomes.
If you’re exploring how to make audio a more accountable and scalable part of your media mix, Audion can help you activate Performance Audio at scale.
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About Audion
Founded in 2018 by Arthur Larrey and Kamel El Hadef, Audion has established itself as the go-to partner for digital audio solutions for brands and their media agencies. With a technology-driven and AI-powered approach, Audion transforms audio into a high-performing, controllable, and measurable media lever across the entire marketing funnel.
Leveraging proprietary technologies integrated with artificial intelligence, Audion designs, activates, and optimizes results-oriented audio campaigns capable of delivering tangible outcomes - from brand awareness to business performance.
With offices in Paris, New York, London, Milan, Brussels, Amsterdam, and Hamburg, Audion brings together a team of 50 experts dedicated to helping advertisers unlock the full strategic and operational potential of digital audio.
Website: www.audion.ai
