QSR / Retail
Uber eats
Environment
Full digital audio ecosystem
Format
Granular media plan on strategic time slots
Market
France
Period
Year end peak season
Challenge
Scaling new user growth and driving orders during the year-end peak season.
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Listen to the campaign that made it work
The solution
Executing a granular media plan to perfectly align with listener consumption habits : • Precision geographic and demographic targeting within service coverage areas • Activation across strategic time-slots to sway decision-making moments • High-impact broadcasting during peak hours to maximize conversion
Results
+14pts
Average frequency
1.7m
Unique profiles eached
4m
impressions
