QSR / Retail
Popeyes
Environment
Audio streaming, digital radio and native podcasts
Format
Hyperlocal audio campaign, tight delivery radius
Market
France
Period
2026
Challenge
Boost awareness for a single restaurant and drive hyperlocal traffic in the immediate area around Carcassonne.
Listen to the campaign that made it work
The solution
Reach local audiences with a targeted audio campaign designed to maximize relevance and impact around the restaurant.
Results
+28pts
Consideration lift among exposed audiences
+22pts
Intent lift among exposed audiences
+17pts
Ad Recall measured at the end of the campaign
