Automotive
Hyundai
Environment
Streaming, webradios and podcasts
Format
Dynamic Creative Optimization (DCO)
Market
Sweden
Period
2025
Challenge
Support the launch of the all-new IONIQ 9 by breaking through in a fiercely competitive automotive market.
The solution
Use Dynamic Creative Optimization to personalize audio ads with more than 460 dealership addresses, ensuring every listener hears the dealership most relevant to them.
Results
+63%
Visits uplift observed with dynamic audio DCO
3M
Spots delivered across the full campaign
460+
Addresses integrated every listener hears their own dealership
