Luxury
Diptyque
Environment
Premium streaming platforms
Format
Custom audio spots + tailored ID deals
Market
France - United Kingdom - USA
Period
2025
Challenge
Translate Diptyque's emotional signature into audio, at scale, preserving the elegance of a craft-led brand across three international markets.
The solution
Scaling brand emotion through audio across three priority markets. Audion helped Diptyque amplify its brand emotion through a tailored audio strategy, creating consistent and immersive experiences across three key markets.
Results
+39pts
Brand consideration lift among exposed audiences
+91%
Average listen-through rate (LTR) on audio spots
3
Strategic markets activated during the entire campaign
