QSR / Retail
Cheez-It
Environment
Streaming, webradios and podcasts
Format
30 second 3D audio spot
Market
Germany
Period
Challenge
Land Cheez-It in Germany from a standing start, building awareness fast in a fiercely contested category.
The solution
Launch a 30-second immersive 3D audio spot across streaming, digital radio and podcasts, ensuring German food and snack lovers experience Cheez-It in a format built to hold their full attention.
Results
+10pts
Ad likeability lift
+9pts
Brand attribution lift
30s 3D
Immersive format, Built for a captive audio moment
