QSR / Retail
Burger King
Environment
Premium streaming platforms In-Car listening moment
Format
Dynamic Creative Optimization (DCO)
Market
France
Period
2025
Challenge
Turn audio into footfall. Reach families and on-the-go consumers and convert exposure into real visits to the nearest restaurant.
The solution
By combining premium streaming inventory in high-intent in-car moments with Dynamic Creative Optimization (DCO), Audion delivered personalized audio experiences that effectively turned exposure into store visits.
Results
x2
Visit rate uplift audio exposure doubled the rate of in-store visits
20000+
Dynamic audio versions delivered during the campaign
6+
DCO variables activated (day, moment, location, audience, etc.)
