Finance
BlackRock
Environment
Audion Inclusion List, Premium environments only
Format
Classic ad formats engineered for recall
Market
United Kingdom
Period
Challenge
Scale BlackRock Investment Trust's visibility in the UK and become the go to authority in the sector.
The solution
Run classic audio formats engineered for recall exclusively within Audion’s Inclusion List of premium environments, ensuring UK listeners meet BlackRock Investment Trust in trusted contexts that reinforce its authority.
Results
70%
Brand awareness, +41pts vs the average tracked asset manager
1 in 3
Listeners wanting to find out more after hearing the ads
+13pts
Brand consideration lift in London
