Bayer

Environment

Digital audio, contextual DCO campaign

Format

Dynamic Creative Optimization (DCO)

Market

France

Period

2025

Challenge

Bayer used contextual DCO in digital audio to deliver tailored messages to audiences based on their media habits, key moments and sleep-related needs, driving significant lifts in Brand Image and Consideration.

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The solution

By combining digital audio with contextual Dynamic Creative Optimization (DCO), Bayer adapted its messaging to key moments and audience contexts. The campaign delivered tailored messages depending on the listener's context, creating a more relevant and engaging audio experience for audiences experiencing different levels of tiredness throughout the day.

Results

+39pts

Brand Image lift among exposed audiences

+22pts

Consideration lift measured at the end of the campaign

3M

Impressions delivered across the three target audiences

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