Tourism
ALLAccor
Environment
Premium streaming platforms
Format
Dynamic Creative Optimization (DCO)
Market
France
Period
July 2025 - Tour de France
Challenge
Turn a sponsorship into proximity. As official partner of the 2025 Tour de France, ibis Styles needed to reach travellers with messaging that lived and breathed with the race.
The solution
By combining premium streaming inventory with dynamic creative optimization and geo-contextual targeting, Audion transformed ibis Styles' Tour de France sponsorship into localized audio experiences that reached travellers along the race route.
Results
72%
Brand ad recall - Three out of four listeners remembered the campaign
74%
Brand Ad Recall Three out of four listeners remembered the campaign
21
Cycling stages activated with bespoke creative
